Dracula...

The Strange Case of Dr Jekyll and Mr Hyde...

Part one of my six part 'Gothic Classics' series.

UNESCO doodles...

Poster for UNESCO's '2010 International Year For The Rapprochement Of Cultures'

Boys and Girls...

Ideas for the redesigning of 'Buster Books' titles 'The Girls Book' and 'The Boys Book'. These are the typographic elements however I think there is more to do with these...

The Life Book

My final project for Semester 1 was redesigning 'The Life Book' by Nina Grunfeld. I discovered the book at my Mum's where she had bought a copy after looking through the one my brother bought his girlfriend. It is a really lovely self help/feel good book, using a straight-to-the-point alphabetical system to communicate how to deal with certain issues. I have never really been a fan of books like this as I often find them patronizing or non-realistic and I hate the whimsical, pansy-like language some use and I don't think it's good to tell people things they want to hear. This book is pretty blunt in some places and isn't embellished or too flowery, which I think is ideal for the massive teen/young adult market for this genre. However, I recognised that it is quite uncomfortable for young people to seek books like this and I know it can be quite unnerving to stand in 'this section' of a bookshop. So I decided it would be nice to redesign the cover and a few of the title pages in a sensitive yet contemporary manner to attract the attention of the audience without making them feel uncomfortable. I think I have done this well, however it may be a bit too gender-specific as I can't really see it attracting as much male attention as female.

I also changed the format from a big bulky book to a smaller, handbag sized version so it is more convenient for transportation.

Ted Baker Promotions...

The promotional material I designed for the Ted Baker campaign consisted of Badges and a pocket calendar of September - December, both free giveaways in store. The idea behind the calendar was that it would be useful as customers prepare for the party season and Ted Baker could compose a selection of 'lookbook' pieces for the back of my designs. I also thought of fun deals for certain days of the month, for example, having a promotion on the 10th such as 'shop between 10am and 11am and save 10%' as this would encourage custom and also give the calendar more purpose as a vehicle for exhibiting these deals. However, I purely designed the aesthetics with every intention of Ted Baker using my visuals and adding their own information.

The badges were just an idea for a fun giveaway in store, as I know people like badges as they can be quirky and expressive and the intention was for them to be used on garments and accessories. I made the judgement to use clip backs instead of pins and this wouldn't damage the item the badge is placed on. I also thought it would be ideal if staff members wore them as it would tie in with the whole campaign and become recognizable.